Privacy
What we do with your details
Last updated: 22 September 2026
A tyre call is a short relationship. You tell a stranger where you are and what you drive, someone turns up, and that ought to be the end of it. This page sets out exactly what is written down along the way and what happens to it afterwards, for anyone using midnighttyrerescue.co.uk, ringing 020 4572 5579, messaging that same number on WhatsApp, or writing to help@midnighttyrerescue.co.uk.
The short version
We keep what we need to find you, quote you, do the work and account for it. Nothing is sold, nothing is rented and nothing is handed to another firm for marketing. There is no mailing list here to be added to.
Reading these pages
The site runs on Vercel, which serves the pages and keeps the ordinary request records any host keeps. On top of that we run Vercel Web Analytics. It sets no cookie and builds no profile: what comes back is a count — how many people opened a page, which page they came from, roughly which country and what sort of device. It cannot tell us which visitor was you, and we do not try to work it out.
One thing is stored in your own browser. The first page you open works out in a single word how you arrived — a search, an advert, a link, or straight to the address — and holds that word for the rest of the visit so a tap on the number half an hour later still says where it started. It sits in session storage, it contains nothing about you, and closing the tab removes it.
Telling us about a job
When you send the quote form, open WhatsApp from one of the buttons, or tap the number, this site writes one line about it: the time, which of those three it was, the page you were on, the source word above, and a shortened description of the browser — enough to tell a person from a robot. Your address is not collected and nothing is stored that fingerprints your device.
If it was the form, that line also carries whatever you typed into it: your name, a phone number, the district or place the car is in, the job you picked and your message. Nobody is asked for a date of birth, a card number or anything about their health, and none of it belongs on a tyre enquiry.
Where that line goes
It lands in the server log at Vercel, which is searchable by us for a short window and then rolls over. Where a forwarding address is switched on for this site, the same line is also copied into a spreadsheet on this business’s own Google account, so a genuine enquiry is not lost when the log turns over. That spreadsheet belongs to this business and no other.
A WhatsApp button hands you over to WhatsApp with a message already written. From the moment you press send, that conversation lives in WhatsApp and is covered by Meta’s own terms as well as this page. The same goes for a phone call: the telephony provider that carries the line holds a record that the call happened.
Why we are allowed to hold it
For quoting and attending, because you asked for the work and it cannot be done otherwise. For keeping a record of jobs and enquiries, because running a business without one is not realistic — and you can object to that, in which case say so and we will deal with it. For invoices, because tax law requires them to be kept.
How long it lasts
An enquiry that never became a job is deleted after twelve months. A job we actually attended leaves an invoice, and invoices are kept for six years because HMRC expects that. Server logs go on their own timetable at the host and are not archived anywhere by us.
Having it removed
Email help@midnighttyrerescue.co.uk and ask. You can ask what is held, ask for a correction, ask for a copy, or ask for the lot to be deleted where no invoice obliges us to keep it. There is no form to fill in and no charge, and we aim to answer inside a month. Say which number you rang from so the right line can be found.
If we have got this wrong
Come back to us first — most of this is a misunderstanding that one reply fixes. If it is still wrong, the Information Commissioner’s Office is the UK regulator and takes complaints directly at ico.org.uk or on 0303 123 1113. Going to them does not cost you anything and does not stop you coming back to us.
Reaching us
Midnight Mobile Tyre Rescue, Sevenoaks, Kent. help@midnighttyrerescue.co.uk. 020 4572 5579. There is no office counter to visit — see the terms for how a booking works.
